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From Founder's Desk

Mrs. Nirawati Devi

Founder, MyAdvika Pvt. Ltd.

"To provide every thinking at the last doorstep easily."

Every B2B Company Needs to Focus on These 4 Areas of e-Commerce.

Customer experience: -

Customer experience is everything related to a business that affects a customer's perception and feelings about it. Customer experience focuses on the relationship between a business and its customers. It includes every interaction, no matter how brief and even if it doesn't result in a purchase.

Product content: -

Product content is simple, the text imagery and other information that a brand or retailer provides to describe its offerings. This includes products names, prices, dimensions, descriptions and anything else that further helps consumers to understand the items they are viewing.

Integration: -

Integration is the act of bringing together smaller components into a single system that functions as one. In an it context, integration refers to the end result of a process that aims to stitch together different, often disparate, subsystems so that the data contained in each becomes part of a larger, more comprehensive system that, ideally, quickly and easily shares data when needed.

Digital marketing: -

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Impact on markets and retailer:-

E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business.  Traditional retailers offer fewer products because of shelf space where online retailers often hold no inventory but send customer orders directly to the my advika.com. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and keep inventory. There are two ways for marketers to conduct business through e-commerce fully online.

Impact on supply chain management:-

For a long time, companies have been troubled by the gap between the benefits which supply chain technology has and the solutions to deliver those benefits. However, the e-commerce has provided a more practical and effective way of delivering the benefits of the new supply chain technologies.

Impact on customers:-

E-commerce brings convenience for customers as they do not have to leave home and only need to browse websites online, especially for buying products that are not sold in nearby shops. It could help customers buy a wider range of products and save customers' time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotions or discounts code, thus it is more price effective for customers. Moreover, e-commerce provides products' detailed information. Customers can also review and track the order history online.

E-commerce during covid-19:-

The covid-19 crisis accelerated an expansion of e-commerce towards new firms, customers and types of products. It has provided customers with access to a significant variety of products from the convenience and safety of their homes, and has enabled firms to continue operation in spite of contact restrictions and other   confinement measures.
Despite persistent cross-country differences, the covid-19 crisis has enhanced dynamism in the e-commerce landscape across countries and has expanded the scope  of e-commerce including through new firms, consumer segments (e.g., elderly) and products (e.g., groceries). Meanwhile, e-commerce transactions in many countries have partly shifted from luxury goods and services towards everyday necessities, relevant to a large number of individuals.
Some of these changes in the e-commerce landscape will likely be of a long-term nature, in light of the possibility of new waves of the epidemic, the convenience of the new purchasing habits, learning costs and the incentive for firms to capitalize on investments in new sales channels.